How a Real Estate Firm in Dubai Increased Conversions by 30% with HubSpot Automations
Industry
Real Estate
Location
Dubai, United Arab Emirates
Focus Area
HubSpot Workflows
CHALLENGE
The firm’s sales reps were relying on manual outreach and inconsistent workflows. Without automated routing or follow-up sequences in HubSpot, more than 40% of new leads slipped through the cracks. Leadership needed a scalable way to respond to every inquiry quickly, while also ensuring the CRM provided accurate reporting on conversion rates and pipeline health.
SOLUTIONS
We reconfigured the company’s HubSpot setup to put automation at the center of their sales process. Every new inquiry was instantly captured and routed to the right sales rep through automated lead assignment, while follow-up sequences ensured that no lead went cold. SLA alerts were introduced to guarantee timely responses, and all interactions were automatically logged for complete visibility. With clean data feeding into real-time dashboards, the leadership team finally had a CRM that supported faster responses, consistent follow-ups, and reliable reporting.
IMPACT
Within just 90 days of implementing HubSpot automations, the firm saw:
30%
increase in conversion rate within 4 weeks
2.3x
faster average response time to new leads
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